Marketing Automation
Marketing Automation
Best-in-class marketers contribute more sales-accepted leads, more qualified pipeline prospects, and more
overall growth in revenue.
Efficiency, Analytics, Revenue
Marketing Automation
- Marketers using automation software outperform others with no automation
- The software platform streamlines, automates, and measures marketing tasks and workflows.
- Overall the marketing team is more efficient and increases revenues
Primary Workflows
- Email marketing
- Landing page creation
- Cross-channel marketing campaigns
- Lead generation
- Segmentation
- Lead nurturing and scoring
- Cross-sell and up-sell
- Retention
- Measuring ROI
- Website personalization
Automation Need
- Unable to identify, track, engage individual prospects online;
- View a prioritized list of prospects by probability of sale;
- Filter leads based on engagement and interest?
- Compare revenue of all marketing campaigns
- You need automation
Automation Isn't...
- Marketing automation allows the marketing team to be more efficient.
- The automation technology allows greater scaleability and consistency
- It's supports email, social media and direct mail providing benefits to the sales team
Why Automation?
- Companies with the right tools may appear to be better, smarter, or more creative
- They have greater insights into the entire sales funnel
- And can determine when leads will buy.
- Today, automation is essential to for higher revenue and growth
Tangible Benefits
- Marketing automation allows departments to demonstrate the ROI of their campaigns.
- Proving campaign effectiveness is resulting in marketing to become revenue generators instead of cost centers
- Now marketers can test ideas, get creative, and drive lead generation