Lead Generation
Lead Generation
Successful businesses in today’s environment require a larger audience base and constantly seek methods for improving their marketing strategies to increase this audience.
Strategy, Ideal Client, Value
Active Social Media
- Social Media is today's connection to people and companies
- Start - Differentiate your company from others
- Content must be relevant & interesting
- Leverage the interest into building a community of followers
- Enlist all employees to participate
Website Optimization
- Lead generation process starts when a website visitor clicks on a call-to-action (CTA) like and interactive form
- Most leads will come from email marketing, social media, live chat, or blog posts
- Now give the lead an enticement or offer to fill out a form
Networking
- A major success factor for professionals is the depth of their professional network
- The quality of your network relationships is even more important
- Get more active on LinkedIn, join a business networking group, attend conferences, and you can even volunteer
Customer Reviews
- Customer reviews provide businesses a tremendous boost
- Reviews increase credibility and social proof.
- Prospects do research and use them as part of their buying process.
- Reviews on various sites will help you increase your lead flow
Work The Plan
- Now you have a lead generation framework, so you’re not just shooting in the dark
- Set expectations, timelines, and put measures in place to keep you on track
- Stick to the plan and remember to test, test, test and your will enjoy your success